Running a Photography Business: The Basics

01
Introduction
- Welcome
- The Skills You Need to be Working on to Get the Most Out of this Course
- What Made You Decide to be a Professional Photographer
  FREE PREVIEW
- About Skip
02
1. Defining Your Niche
- The Hierarchy of Why People Hire a Professional Photographer
- Gauging Your Commitment
  FREE PREVIEW
- Your Core Specialty for the Foundation of Your Business
03
2. Niches vs. Skill Set
- Defining the Specialties in Professional Photography
  FREE PREVIEW
- Degree of Difficulty in Getting Started in Each Specialty
- How to Research & Learn More About Each Specialty
04
3. Practice, Practice, Practice
- "Practice Doesn't Make Perfect." What if You're Practicing It Wrong?
- Building Your Portfolio & Future Galleries
- Family, Friends, & Model Releases
05
4. Understanding the Industry
- Understanding the Industry, Manufacturers, & Vendors
- Conventions, Conferences, & Workshops
06
5. Building Your Team, Reputation, & Brand
- Building Your Team
- Building Your Brand
- Building Your Reputation
- Your Website
- Your Blog
07
6. Building Your Network
- The Importance of Your Network
  FREE PREVIEW
- Cultivating Your Network
08
7. Getting Feedback - Outside Your family!
- Contests, Portfolio Review, Local Clubs
- Facebook Forums, Instagram, & Friends
09
8. Your Gear
- Know Your Gear
- Renting/Leasing Versus Owning
10
9. Keeping Track of Your Costs
- The Core Costs of Your Business
- Don't Forget the Other Costs of Doing Business
11
10. Keys to Success
- Know Your Audience
- The Search for Success
12
Conclusion
- Conclusion